Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
What's this all about?
Every day, Americans are bombarded with advertising about environmentally friendly goods and services. But how many really are green, and how many are just pretending?
INTRODUCTION TO STOPGREENWASH.ORG
These days, green is the new black. Corporations are falling all over themselves to demonstrate that they are environmentally conscious. The average citizen is finding it more and more difficult to tell the difference between those companies genuinely dedicated to making a difference and those that are using a green curtain to conceal dark motives.
Tuesday, May 24, 2011
We know the oil companies are notorious greenwashers, but you might not have thought about the airlines. Apparently, they're just as guilty as big oil. This month a group of environmental organizations, including Earth Justice, Center for...
Monday, November 15, 2010
Greenpeace has been documenting Shell's greenwash for years, including false claims about capturing CO2 emissions and misinforming consumers about tar sands. But since BP's oil disaster, Shell has embarked on a huge, new ad campaign bigger...
Wednesday, August 11, 2010
Last week, we wrote about Shell's latest greenwashing campaign that is to be centered upon the idea of passing energy to the next generation and particularly the slogan “Let's Go.” Two commercials and a print ad have emerged so far featuring this phrase. It has shown up in newspapers, magazines and on national television…and now in a metro station in the Washington, D.C....
Greenpeace Greenwash Criteria
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