Shell Starts 'Lets Go' Campaign in Virginia Metro


Last week, we wrote about Shell’s latest greenwashing campaign that is to be centered upon the idea of passing energy to the next generation and particularly the slogan “Let’s Go.” Two commercials and a print ad have emerged so far featuring this phrase.

It has shown up in newspapers, magazines and on national television…and now in a metro station in the Washington, D.C. area.

While walking through the Braddock Metro Station in Alexandria, V.A., Kert Davies, Director of Research at Greenpeace, saw the same slogan on this ad in the station.

It is a simple advertisement and in fact, the shell logo is so small, it would be hard to recognize on first glance. The greenwashing message reads, “Lets build a better energy future. Let’s go.”

Advertising in the metro stations of the D.C. area is high priced real estate for any company; not only because of the thousands of people that will pass it every day, but because of whom those people might be. D.C. is an area for policy makers, movers and shakers. Shell probably wants them to think they actually care about a clean energy future.

Instead, hopefully everyone looks past the big, bold letters of his greenwashing message to the small Shell logo in the corner and realizes the history of this company and why those words shouldn’t be trusted.

Sandra Bullock Backs Out of Greenwashing Scheme


Sandra Bullock knows what greenwash is and doesn’t want to be a part of it.

The Academy Award winning actress recently retracted the support she had given to a campaign called Restore the Gulf, an initiative urging citizens to sign a petition to Congress and President Obama to restore the Gulf of Mexico. The petition stated, “I demand that a plan to restore America's Gulf be fully funded and implemented for me and future generations.”

Musicians Lenny Kravitz and Dave Matthews, actor John Goodman and actress Blake Lively joined Bullock and other stars and athletes to create a television commercial promoting the petition. 

But when Bullock found out that companies such as BP, Shell and Chevron were behind the words, she withdrew her involvement in and advocacy for the initiative.  

The Restore the Gulf campaign is run by America’s Wetland Foundation, a group receiving its funding from the oil industry. According to Source Watch, the group was created in 2002 by a plethora of oil companies and now lobbies for taxpayer assistance to restore the Gulf after the Deepwater Horizon disaster. The Huffington Post described the group as the “oil industry using a perfectly-named front group to solicit taxpayer assistance for BP’s cleanup bill.” 

According to Bullock’s representatives, it was in no way made aware to her that oil companies were involved in or influenced the project. They asked that the group remove the Public Service Announcement until more information could be determined.

After Bullock withdrew her support, the foundation replied that the money it received from oil companies was “for purely scientific or ecological functions. 

Bullock doesn’t believe that and neither do we. The foundation was simply a vehicle for dirty oil companies to carry out their dirty business.

Bullock’s representatives said that the New Orleans resident will continue to “continue to pursue opportunities that will bring awareness and support to the plight of the Gulf region.”

But we hope it will be with an honest organization this time. Not a greenwasher.

Shell Uses Japanese Families in Greenwashing Advertising Campaign


Shell has a new, somewhat perplexing, greenwashing campaign. Both television and print advertisements in this new campaign now star Japanese children and families. The print ad, which we know has shown up in both newspapers and magazines, includes several Japanese children playing with balloons in what looks like a traditional Japanese home. The text of the ad includes the phrases “Let’s pass energy on to the next generation” and “The Yoshida children have a lot of energy. But the country they’re growing up in doesn’t." 

The television ad that accompanies the print one features a young Japanese boy playing his electric guitar loud and his father coming upstairs to unplug the guitar from the wall. 

 

The message of the ad is that Shell is supplying the energy needed for the child to play his guitar, when is father allows. 

Another similar television ad uses a Japanese couple on a moped, with the message that Shell is developing more "energy efficient fuels to get the most from energy resources."

Both of these ad’s feature the slogan “Lets go,” which is tied to their greenwashing message of promoting a “better energy future.”

Both of these ads are not only examples of greenwash, because of the fact that an oil company like Shell is behind the message, but they are also simply strange in their target audience choice and featured characters. Why Japan?

Perhaps it’s the long history Shell has in the country. Marcus Samuel and the Samuel Company, a part of the group that eventually formed Royal Dutch Shell, has been operating in Japan since 1900. Since then, the company has formed several oil businesses in the country, including Showa Shell Sekiyu K.K., Shell Gas & Power Japan Ltd., Shell Chemicals Japan Ltd., and Shell Global Solutions Japan Ltd.

Japan is a key market for Shell. The country is the world’s largest market for Liquefied Natural Gas or LNG, which shell involves itself in heavily. Additionally, the company works in coal gasification projects in Japan, pulling synthetic gas from petroleum coke, a solid generated from the oil refinery process.

Shell has been significantly benefiting from Japan’s resources for over a century. So why not use the children of the country as the stars in ads that get distributed across the world? I suppose that’s not a crime. But still, the message that Shell cares about the energy future for these children is somewhat skewed, considering their everyday practices in the country and across the world. Shell is an oil company and gets the majority of its money from drilling and exploring for oil. And as long as they are continuing to support those activities, the company won’t be promoting a safe, clean energy future for children in any part of the world. 

Shell Hosts Greenwash Event Called "Eco Marathon"


If a meat-eater were to hold a vegetarian’s conference, would it make them a vegetarian? If an oil company holds an event promoting alternative energy methods, does it make them an eco-friendly company?

The action might improve their image to those who don’t know much about them, but they don’t fool everyone. An oil company is an oil company. Their income comes from an unsustainable and environmentally damaging source.

So why would they be promoting an event that awards people for using less fuel? 

Because they are attempting to paint themselves “green.” Because the company spends a lot of money and time trying to brand itself as caring about the environment and alternative energy. They are bold and experienced greenwashers

For the last 25 years, Shell has been holding an event called the Shell Eco-Marathon. The oil company created the event to challenge high school and college students to design and build energy efficient vehicles. According to the Eco-Marathon web site, Shell is the organizer of this event because the company is “committed to help promoting efficient energy use, addressing environmental concerns linked to the use of fossil fuels, understanding current patterns of consumption and exploring alternative energies.”

But it’s hard to take this “commitment” seriously.

Not only have they been responsible for both drilling and causing oil spills across the world for years, but also they don’t have any kind of history of being committed to the renewable sector. In April 2009,  Shell backed out of it’s initiative to invest in renewable energy possibilities, stating that they are not “economic.” In 2008, the company also backed out of a wind farm project in the Thames Estuary of London.

While the actual Eco-Marathon itself is certainly an act of greenwash, as is the publicity surrounding it.

Last month in the Washington Post, the company ran this half page advertisement promoting the Eco-Marathon. The picture shows an odd, futuristic-looking vehicle that is blurred, probably to make it look fast and powerful. I assume it is one of the entries to this year’s Eco-Marathon. The Web site shows similar looking vehicles.

The competition has two categories: the Prototype and Urban Concept. The Prototype category calls for contestants to develop the most fuel efficient, aerodynamic vehicle possible, while the Urban Concept asks that the most fuel-efficient solutions be developed, while also meeting the criteria for traditional cars on the road today.

There’s no doubting that the Web site makes this event look like a creative way to promote fuel efficiency. But it’s important to remember where the main focus of this company lies; where the money comes from to present the winners of this event with grand prizes (which include trophies and prize money). I assure you it’s at a higher cost than the zeros past the dollar sign.

Shell has spilled tons of oil in Nigeria, not only polluting the environment of the region, but displacing and threatening the indigenous Ogoni people of the country. They are also one of the forerunners of oil drilling in the Arctic

It’s important that Shell is recognized for the things that truly characterize them; not for the things that they spend money publicizing themselves as. 

BP Spends $5.6 Million on Advertising in 3 Newspapers in 1 Month


BP will go down in history for a number of reasons. The company will forever be known as being responsible for the largest oil spill in US history, for leaving hundreds of people without jobs in the Gulf region, for killing an incalculable amount of wildlife, and for altering the ecology of the Gulf of Mexico for decades to come. It’s a severe understatement to say that the company’s reputation has been tainted in the last few months. BP knows this, and they are on damage control. But the frantic efforts to repair their image have of course come with some intense advertising.

While BP has published and broadcasted a variety of different advertising since April 20, one particular advertising campaign seems particularly long running and wide spread.  The advertisement’s title is “Making This Right” and lists seven subjects concerning the oil spill. These include: beaches, claims, cleanup, economic investment, environmental restoration, health and safety and wildlife. As part of one large campaign, BP publishes full-page ads focusing on one of these seven categories for a period of time and then switches to another. For example, the beaches version of the advertisement includes a large color picture of people cleaning up the beaches in the Gulf, a paragraph explaining this effort and a telephone number for people to call should they see oil on the beach. The last sentence says, “We may not always be perfect, but we will make this right.”

After seeing this advertisement run practically every other day in several major newspapers, Greenpeace became curious about how much BP was paying to run these large ads so frequently. We began collecting the advertisements throughout the month of June from three major newspapers: The New York Times, USA Today and The Washington Post.  We kept track of how many times the ad appeared and whether or not it was in color or black and white. When June ended, we began making calls to these publications to find out how much it was costing the oil giant. After getting estimates from advertising executives and looking at their advertising rate cards online, we found that BP had spent over $5.6 million in one month on advertising in three papers.

Kate Sheppard, a journalist for Mother Jones, used Greenpeace’s total as the basis for a story, which ran earlier this month. In her article, Sheppard also brought to light that BP often also has the option of choosing where their advertisements are printed in the paper, so they can easily place the large advertisements next to a story about the spill; a commonly used, deceptive advertising practice.

$5.6 million is an astounding amount, but a drop in the bucket to the third largest energy company in the world. However, its important to note that the total we calculated is only for one month and only for three papers. Additionally, we discovered that the Washington Post had a bulk rate discount, meaning that they got cut a break. 

The real total that has been spent on all advertising since the disaster occurred is many more times the amount that we found. In the end, it will certainly be interesting to see how much it will take to repair a reputation with such a deep scar. However, it might be safe to say that even the largest color ads couldn’t fix what’s already been done.

Exxon continued to fund climate denial in 2009


ExxonMobil gave approximately $1.3 million to climate denial organizations last year.

This has been reported by The Times (London) after being provided information by the Greenpeace Research Department.  (The Times is unfortunately a subscription-only paper online, but a version of the story can be found syndicated at The Australian).

Greenpeace tabulated this figure - as we have done every year - from Exxon’s annual corporate Worldwide Giving Report. This year's Giving Report was way late on arrival, only published online in late June rather than the customary delivery in May before Exxon's annual general shareholders meeting. Download pdf of Worldwide Giving Report here

The Times concluded that Exxon had broken its pledges dating back to 2005 to stop payments to climate change deniers. After significant pressure from numerous bodies including ExxonSecrets, the Royal Society of London and Senators Snowe and Rockefeller, Exxon admitted its campaign of diversion.

In its 2007 Corporate Citizenship Report, published in May 2008, the oil giant stated,

“In 2008, we will discontinue contributions to several public policy groups, whose position on climate change could divert attention from the important discussion on how the world will secure energy required for economic growth in a responsible manner.”

And indeed, over the past four years, Exxon has reduced its grants to prominent climate change deniers from the peak spending in 2005 of over $3.5M. Greenpeace’s research shows a $2.2 million reduction in annual funding to these organizations, down to roughly $1.3 million in 2009.  The number of groups known to be funded has dropped from 51 to 24 between 2005 and 2009. 

So they are down to about half the organizations and about one third of the funding.  But is that good enough?  Does this mean Exxon gets credit for finally ditching the deniers?

Clearly not. 

In 2009, Exxon was still giving significant contributions to organizations such as the Heritage Foundation, the Annapolis Center, the American Enterprise Institute, the National Black Chamber of Commerce, the Harvard- Smithsonian Astrophysical Observatory and the Washington Legal Foundation, each of which has a long history of climate change denial. (see complete list of 2009 funding below).

Exxon has told The Times that it is no longer funding Atlas Economic Research Foundation, the Pacific Research Institute and the Media Research Center, the former nest of Marc Morano (ex- Sen. Inhofe staffer and now CFACT blogger)

 The 2009 funding to these groups was:

We'll report on the veracity of that statement NEXT year when Exxon publishes this year's funding.

Exxon drops denial groups, but picks up denier scientists instead

Importantly, during the same period where Exxon bent to the pressure on its campaign of denial and cut all funding to hard core deniers like the Competitive Enterprise Institute, the Heartland Institute, the George C. Marshall Institute and others...

Exxon began funding (at least publicly) the Harvard-Smithsonian Astrophysical Observatory (SAO) in 2005. 

The 2009 ExxonMobil funding to SAO was $ 76,106, for a grand and odd total of $417,212 since 2005.  SAO is the home of Dr. Willie Soon and Dr. Sallie Baliunas, two scientists who have worked both together and as individuals on publishing junk science for nearly two decades.  Both have been heavily involved with many of the groups running denier campaigns today. 

For example, Soon and Baliunas’ article “Proxy climatic and environmental changes of the past 1000 years,” concluded (incorrectly) that the warming of the globe experienced today is not at all unique and that the twentieth century is not the warmest on record, contradicting well established science. This paper was partly funded by the American Petroleum Institute.  The flawed peer review process that led to its publication caused several editors at Climate Research (where it was published) to resign.

In 2007, just ahead of a crucial decision by the US Federal Government about whether to list polar bears as "endangered" from climate change, Soon was funded by ExxonMobil for his work in a paper that argued that polar bears were not under threat (because climate change wasn't happening).  Soon is an expert in astrophysics, not polar bears, but Exxon saw fit to fund this work. 

Baliunas has individually authored a 1994 report entitled “The Ozone Crisis,” claiming that science denies CFC’s affect on the ozone. She has been a resident expert at the George C Marshall Institute for years, alongside other serial deniers such as S Fred Singer. 

So much more is detailed in our "Dealing in Doubt" report. It is a campaign of denial that goes back some 20 years.  It continues to this day as the stakes get higher and higher.  2010, so far, has set global records for high temperatures.   Corporate and private funders of the organizations who continue to deal in misinformation about climate science and climate policy will someday be held accountable for their destructive actions.

24 organizations in ExxonSecrets database were funded in 2009:


Southern Company 'wraps' Smithsonian Magazine in greenwash


A few weeks ago, we published an article exposing a serious piece of greenwash that ran in the Washington Post in early June. Southern Company, a notoriously high carbon dioxide emitter and avid opponent of clean energy solutions, ran this half-page advertisement, promoting the idea of “clean coal.”

We analyzed the advertisement, its falsities, as well as its long history of promoting unsustainable, environmental practices.

After becoming familiar with this ad’s little cartoon sketch and the message that it is “common sense” not to eliminate coal, when we discovered ads with similar features, we knew that they were additions to this company’s greenwashing archive.

Wrapped around the most recent July/August edition of Smithsonian Magazine was a two-page pamphlet with four Southern Company advertisements. At the top of the first page, the Smithsonian masthead is printed, so that the wrapper actually resembles a part of the magazine. Three of the ads are different versions of the original that we first saw in the Post, which was also re-printed in the wrapper as well.

They all have similar cartoon illustrations, and their messages are also based around the idea of “common sense.

The wrapper reveals that the one ad we caught in the Post is actually linked to a series of greenwashing advertisements and an entire campaign constructed by the company. See here for more information.

While all of these advertisements in the Smithsonian wrapper make a variety of different claims, one of the four is highlighted below.

 

 Similar to the first ad in the Post, here Southern Company again states that it is working on the first zero-emissions coal-fired generating plant and writes that “common sense says to reduce our dependence on foreign energy” we must “use what’s under our own feet.” To complement and emphasize this statement, the picture shows a figure plugging a cord into an outlet situated on a map of the United States. Under the illustration is the statement, “The United States has a 200-year supply of coal.”

With this ad, the company sends the message that we should use America’s coal supply, (under our feet,) to power the country, and makes claims that using coal could become a zero-emissions process.

But their message is clearly false and irresponsible. Clean coal is only a myth: an idea created by industry. The fact is that coal is actually the largest source of mercury pollution in the United States and has left both air and water across the country irreversibly damaged and polluted. 

Additionally, the statement that the U.S. has a 200-year supply of coal, further demonstrates that it is not a long-term or sustainable solution for the future.  It will run out, and it will destroy the environment everyday until it does. 

Another advertisement in the wrapper promotes the idea of using multiple energy sources. It’s text reads: “Common sense says don’t use just one,” and the illustration now shows the figure pushing a wheelbarrow full of symbols used to represent wind, nuclear, coal and switchgrass. Southern Company says that it has conducted $400 million in research on these different sources.

However, when considering the fact that the company serves approximately 4.3 million customers on nearly only coal, it’s hard to believe that it would truly be focusing on renewable or clean sources. 

Additionally, Southern Company shows its support for nuclear power in this advertisement, a practice that will never be safe or clean; a practice that puts both the environment and human health at serious risk.

It’s clear that Southern Company has been working hard to get the public to believe that they care about the future of energy in this country. In fact, advertising in the Smithsonian magazine in particular, was probably strategic.

The company wants its message to reach the elite; people with power; people who can support the company and it’s endeavors; people like the readership of Smithsonian Magazine. According to the magazine’s 2010 Reader Profile, most of its readers are professionals and managers, wealthy, own a home, are married and college educated. The median household income of a 2010 Smithsonian reader is $71,917. Thirty five percent of the audience holds a professional or managerial position and 80% own a home.

Additionally, the advertising wrapper went out to only the DC market of the magazine, a place where the most influential subscribers would most likely live. According to an advertising representative from Smithsonian, the wrapper cost the company approximately $150,000.

Southern Company’s advertising strategy was not at all random. They were clearly targeting certain individuals that they believed would have power.

But implementing a clever and catchy campaign that includes cute illustrations doesn’t make their intentions or claims valid and/or truthful. After learning about who this company really is, “common sense says” they shouldn’t be trusted.

Shell launches massive greenwash ad on New York Times web site


When I opened nytimes.com last week, I thought that I was on the wrong site. The page I had known with everyday (as it is my homepage) was suddenly foreign to me. At 7 a.m., this threw me. I sat back for a second, wondering what I was looking at; wondering why it wasn’t familiar.

Instead of headlines and a usually captivating example of photojournalism, the New York Times masthead was sandwiched between the Shell logo on one side and the words “A new energy future is dawning. The world will be on the road to sustainable mobility” on the other. Below was a giant, interactive advertisement with a timeline showing energy milestones throughout history. Below the timeline it says, “A new energy future is dawning. The world will be on the road to sustainable mobility.”

The ad is literally so large that no news stories or their headlines can be seen without scrolling down. It is so dominating that it seems like a parodied version of the New York Times site; almost a joke on the “power” of advertising. For a second, I thought that Shell might have actually purchased the newspaper overnight.

But the bigger joke is that Shell is the one sponsoring this monstrosity; that the company that drills for oil across the world is probably paying for this “sustainable energy” ad with money tied to fossil fuels. Both the price tag of New York Times advertising as well as the costs to the environment to get the money for this advertisement is high. 

Although this example is an extreme one, Shell has a history of this behavior. In fact, on SourceWatch, Shell and greenwashing is the first category under a search of the company. They have greenwashed in both UK and American media. In 2008, they were found guilty by the British Advertising Standards Authority for false advertising concerning their operations in the tar sands.

See here and here for other examples of their greenwashing activities.

 At the top of the most recent advertisement on the New York Times, the company wrote, “Long-term energy demand will continue to soar. Shell is pushing the frontiers of energy exploration and squeezing more from existing resources to unlock new energy for the future.”

It is true. They are “squeezing” and depleting resources every day that they drill across the world, while also taking a risk at the expense of the environment. They are pushing it. They are willing to take risks like drilling in deep water (Shell currently owns The Perdido Spar, the deepest oil rig in the world, located in the Gulf of Mexico) and they are well known for operating unsafe wells and causing oil spills in Nigeria.

But they certainly aren’t exploring for new or sustainable energy. They are exploring for what the company has always made profit from: oil.

Southern Company launches greenwash ad in Washington Post


In any field, there are major players who stand out. Each industry has certain companies that everyone simply knows by name. They are often the largest or wealthiest, and they almost always dominate the rest. Considering this, when it comes to coal, Southern Company is infamous.  It is the eighth largest utility company in the world and the second largest in the United States, getting the majority of its energy supply from coal. But the company also gets a significant amount of its notoriety from its many other crooked practices. Greenpeace has long investigated Southern Company for funding Senators like Lisa Murkowski of Alaska, who has worked to overturn the EPA’s authority on the Clean Air Act, and the company’s legacy of dedicating effort and money to prevent other clean energy futures as well. 

See here for Greenpeace’s effort to publicize Lisa Murkowski’s connections to companies such as Southern Company, Exxon and Chevron.

Southern Company is among the top five highest carbon dioxide emitting power companies in the world, according to Carbon Monitoring for Action. In 2006, one of the company’s subsidiaries was sued for violating the Clean Air Act and another of it’s plants in Georgia is facing environmental justice issues for being too close to residencies. 

Given these facts, when we saw that Southern Company had bought a half page ad in the Washington Post earlier this month depicting a cartoon figure holding a chunk of green colored coal, it seemed a little suspicious. It seemed like greenwashing. The ad claims that Southern Company is “working toward building the world’s first zero-emissions, coal-fired generating plant” and “is spending $3.9 billion over the next three years to lower coal emissions.” But the message is hard to believe when considering the true nature of this company. In fact, it’s a 360-degree turn around from what has traditionally defined the company.

One underlying message clearly depicted in the ad is the idea of Carbon, Capture and Storage to create the so-called “zero emissions” plant. CCS is a process of capturing and then storing CO2 from point sources, such as coal-fired power plants, underground. The company alludes to this process in the advertisement with the statement, “..if you’re looking for the best energy solution, start with what’s under your feet.”

But CCS is not any kind of proven solution to take care of CO2. In fact, Greenpeace believes it actually fosters the dependence on fossil fuels.

Another prominent theme in this ad is “common sense.” It states at the top, “Common sense says don’t eliminate what you can make cleaner,” and toward the bottom reads “powered by common sense.” However, knowing about this company’s history and the science behind coal, it seems more sensible to say that there isn’t any truth to this ad.

The background of this company makes this advertisement a perfect example of greenwashing and any efforts they claim to have toward clean energy null and void. They are a coal company and revolve around something that will never be clean or safe.

Green coal will always exist only in the mind of a sketch artist; Never in reality and especially not from a group like Southern Company.

Shell Oil calls themselves 'gardeners' in greenwashing scheme


Lately, a significant amount of news on the Gulf of Mexico oil spill has centered upon the giant, underwater plumes of oil currently being investigated by both scientists and journalists.

ABC News has referred to the plumes as “islands” in a frightening video showing evidence that the oil has reached significant depths. 

The thought that the oil could at one point be soaked up along the surface with booms made of hair is now a hopeless wish that existed long ago. But it’s clear that the oil will reach many more creatures and ecosystems than originally thought.

One of the environments currently being threatened is the Flower Garden Banks National Marine Sanctuary off the coast of Texas and Louisiana. The underwater oil “islands” threaten the bountiful life that currently exists in the region and the possibility that it will ever be the same again.

See here for more information on the oil spill’s effects on this area. 

However, when researching this marine sanctuary, we also discovered that it was also once the focus of a major greenwashing scheme headed by Shell Oil Company.

At a time when the fate of this federally protected area is so vulnerable and at risk of being altered forever by oil, Greenpeace felt it necessary to shed light on the ironic fact that Shell has used the place to brand its own image as green and actually caring about the environment.

The oil company ran a full-page print advertisement in National Geographic Magazine and several other publications, which featured a color picture of a diver swimming through deep blue water featuring brightly colored fish and coral. The statement in the middle of the ad says: “What do we really need in today’s energy hungry world? More gardeners.”

More gardeners? If that’s really what we needed, we could just stop drilling for oil all together right? All we need is more gardeners.

But Shell doesn’t really mean that at all.

They know that in today’s energy hungry world, oil is the food and the company’s main priority. Even through the thickest green glasses, few are going to dispute that fact.

The rest of the text on the advertisement reads that a Shell employee and marine biologist has been working with the company to protect the area.

But how much could the oil giant really be protecting when the company also actually drills near the vulnerable sanctuary.

The advertisement and words on the page are clearly for show.

Shell does have close ties to the Flower Gardens. In fact, an executive from Shell Canada, Rebecca Nadel serves on the sanctuary’s advisory council. Also on the team for the sanctuary is James Sinclair of the now notorious Minerals Management Service. At first glance, it doesn’t exactly look like those employed to protect the sanctuary are representing the most responsible organizations.

Shell has a cozy bed in sanctuary bureaucracy.

The company however, does donate money to Flower Gardens. The Green Life reports $5,000 of direct funding each year. However, the site also acknowledges that it costs nearly six figures to run one advertisement in National Geographic. For a drop in the bucket, the oil giant rebrands its image as being concerned with the underwater sanctuary.

Sound similar? 

BP has run very similar greenwashing campaigns that seek to portray the company as putting forth a significant amount of effort toward alternative energy. Further research on the topic also found that they were only focusing a small percentage on alternatives, when the majority of their focus proved to be on oil.

If Shell really wanted to protect the area, it wouldn’t be drilling at all. When looking at the real facts of this company, it has no right to run advertisements that it is truly working to save the area that should be protected as a gold mine of beautiful species and ecosystems.

Every time that Shell drills again near the area, they are taking the risk that an event like the Deepwater Horizon spill could happen again. It’s a risk, and it severely outweighs any kind of protection that their $5,000 might provide. It’s a risk that can have serious consequences, and it’s a risk that forbids Shell from being called a truly green company or caring about the environment. It’s a risk that that completely undermines their pretty, full-page color advertisement and smoothly written paragraph that fakes sensitivity.

The company’s greenwashing actions seem even more intense when considering that Shell is currently moving forward with plans to drill off the Arctic coast of Alaska, even in the wake of the Deepwater Horizon disaster.

Should the oil from the current spill begin to effect the Flower Gardens Sanctuary, it will forever alter the status of what was supposed to be a protected place. However, it should be noted that as long as drilling by companies like BP, Shell, and others, still occurs, the threat will always be there.

It’s true, we do need more gardeners in the world. But not if they have the same green thumb that Shell does.

Someone should tell that company that oil isn’t good for any garden.

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